elf Cosmetics Pure Skin Hydrating Toner Benefits

A rich, cream-based moisturizer may be the first product you think of when it comes to preventing winter dryness, and it makes sense. As the name suggests, this product is literally designed to replenish and support the skin’s moisture levels. While moisturizer might be your MVP for dry skin, it’s not the alone player who can help solve the problem.

Toner can also be helpful in this department.

Toners can do a wide variety of things for your skin, and depending on the formula, this can include giving the skin a much-needed boost of moisture. If you usually struggle with dryness during the winter season, whether from cold temperatures or dry indoor air, your best bet may be to choose a non-drying toner specially formulated with gentle yet ultra-hydrating ingredients and providing a calming effect.

An example of a product that meets these specs is elf Cosmetics’ recently launched Pure Skin Toner ($9). It is part of the brand’s new collection developed by dermatologists and suitable for sensitive skin. The non-irritating, non-drying Pure Skin Toner ($9) contains Allantoin and Hyaluronic Acid to hydrate, Aloe and Oat Milk to calm and soothe, and Niacinamide to provide benefits. antioxidants to the skin. Another plus, especially for sensitive skin, is that the formulation is also fragrance-free.

So where should a toner fall into your skincare routine? Typically, toners are meant to be applied after cleansing but before moisturizing – so right in the middle. Your moisturizer can also help seal in the moisture provided by your moisturizing toner.

They can also be applied using your (clean!) hands or a cotton ball. Either way, you’ll want to gently glide the product over the surface of your skin.

Once the product is absorbed by your skin and depending on your skin type, you can then apply your moisturizer. Toners tend to have a very thin, water-like or milky consistency, so it usually doesn’t take that long.


Pure skin toner


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Richard V. Johnson