LifterRun makes personal training more accessible with its marketplace

It is estimated that nearly half a million jobs were lost in the fitness industry during the pandemic. Some industry professionals have been able to pivot to offer outdoor workouts and virtual offerings. As gyms begin to reopen, many still aren’t comfortable attending overcrowded and sweaty facilities and are opting for personal training. LifterRun is a two-sided marketplace for finding personal trainers. Users can schedule training sessions in New York to take place in their homes or in local parks. The company charges a small fee for each transaction and offers monthly subscriptions for discounted sessions. It’s a win-win solution for clients and personal trainers; Finding personal training usually required a monthly gym membership and coaches had to donate a portion of their personal training income to the gym. LifterRun hopes to optimize the process and make personal training more accessible to as many people as possible.

AisleWatch met the CEO and co-founder of LifterRun Justin wolz to learn more about how his personal experience inspired the company, how the pandemic has changed behavioral habits, the future of the fitness industry, the company’s strategic plans and much more.

Tell us about the product or service offered by LifterRun.

LifterRun is a mobile app that makes the process of finding and working with the best personal trainers in New York City easy and affordable. With just a few clicks, users can schedule personal workouts at their local park or from the comfort of their home – and achieve their unique fitness goals.

How is it different?

LifterRun removes costly intermediaries and unnecessary steps from the process of researching and working with personal trainers, making it easy and affordable for New Yorkers to achieve their unique fitness goals while helping trainers retain more much of their hard-earned commissions.

What is LifterRun target market and how big is it?

Our initial target customer profile consists of professionals and parents working in the New York metro area, representing a total addressable market of $ 500 million. However, LifterRun intends to expand to other markets including San Francisco and Washington DC.

What is the economic model?

LifterRun charges a reasonable commission for doing the work of a digital broker, connecting clients with local personal trainers. Additionally, LifterRun offers a monthly subscription that unlocks discounted prices for individual training sessions and added user features.

What inspired the start of LifterRun?

In 2011, while in high school, I was diagnosed with anorexia nervosa, an eating disorder that affects nearly ten percent of the United States. In combination with the support of my friends and family, my work with a personal trainer became a determining factor in her eventual recovery. . Fast forward to 2021 after experiencing a pandemic that negatively impacted the mental and physical health of millions of people, I started LifterRun with a group of goal-driven, tech-driven leaders to help removing financial and technological barriers to quality personal training, a health service that had such an impact on my own recovery journey.

How has COVID-19 impacted the business?

The impact of COVID-19 on the health and well-being of people actually served as the spark to launch LifterRun. The world needs better access to quality health and wellness services.

What are the milestones you plan to achieve within six months?

Reach several hundred / thousand monthly active users.

What’s the one starter tip you’ve never received?

Ignore unnecessary processes and distractions, especially at the start. Pay attention to finding a suitable product for the market and solving customers’ problems first. Everything else comes after that.

Ignore unnecessary processes and distractions, especially at the start. Pay attention to finding a suitable product for the market and solving customers’ problems first. Everything else comes after that.

If you could be put in touch with anyone in the New York community, who would it be and why?

I would love to meet David Rose in real life!

Why did you start in New York?

In addition to being the world’s leading fitness marketplace and an ecosystem for up and coming startups, I started LifterRun here because I’m New Yorker.

What’s your favorite outdoor restaurant in New York City?


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Richard V. Johnson