New social fitness startup ‘actLive’ is helping people connect to the activities they love

Here’s the deal: how many times have you said, “I wish I had someone to play tennis with today,” or maybe you’re curious to try a new sport or activity, or maybe you want to start a business where you teach people how to surf. Well, now there’s an app for that. Whether you’re a beginner or a pro (or somewhere in between), actLive connects you with like-minded people at your fitness level, helps you discover different healthy activities in your area, and even provides a platform form to earn money by teaching others. that new passion you’re getting good at.

Countless people in the Los Angeles area have lost their fitness communities during the pandemic. With summer approaching, our mission is to rekindle these people’s passion for finding their movement by giving them an avenue to connect with new people.

“In its simplest form, actLive is a platform for people to schedule play dates.”

Live history

actLive was built by co-founders and childhood best friends, Cody Anderson and Connor Wynveen. Pick up football on asphalt, hoops, skating, etc. Their childhood friendship consisted of going out and playing with friends. After college and deep into their careers, they realized how much their new lifestyles had overshadowed those days when they had the time and access to get together to play with friends. The way they spent their time throughout the day was indistinguishable from the past. Less easy access to get out and move meant an imbalance between being glued to a computer screen and being active. This created ripple effects on their mental health, social life and sense of purpose. From there, actLive was born.

actLive is on a mission to restore the balance between work and leisure. To rediscover a feeling of carefree childhood. When connecting with neighborhood friends was easy. When laughing, having fun and moving outside was all that mattered.

“Connor and I were talking about our personal challenges, and we realized there must be so many other people like us in the same situation,” said co-founder Cody Anderson. “We basically created actLive to solve our own problems, but we also knew we weren’t alone. Unlike ClassPass or MindBody, which cater to brick-and-mortar retail businesses, actLive focuses on aggregating classes, events, and activities led by independent instructors, coaches, and trainers, and viewable by piece.

According to Anderson co-founder Connor Wynveen, “There’s nothing on the market that’s really taken this opportunity. Some promote events or sell tickets; others promote get-togethers for like-minded enthusiasts and affinity groups. actLive gives fitness entrepreneurs a place to build and manage their business and maximize their income, while helping individuals stay active, meet new people, and deepen their connections to the communities where they live, work, and play. We think this IRL social component is one of the most important aspects of the business.

How it works – an app that makes it easy to go out and play

actLive provides event organizers (instructors, coaches or individuals) with a platform to promote their events and, if applicable, manage payments. People looking for an event or activity can search for their specific neighborhood, register through the app, and, if necessary, pay the instructor. All users can create personal profiles, connect with people they’ve met during a session, and set up future meetups if they feel a vibe.

What’s different: Cody and Connor diligently researched recurring sports and outdoor activities in Los Angeles (eg. Playa Vista, Santa Monica, Culver, South Bay). Existing online platforms were cluttered with outdated or random dating that no one was joining. Instead, they went to the parks and had to rely on word of mouth to find good leads. “We have discovered many people organizing all kinds of sports and outdoor activities without a digital footprint. These communities are often led by one or two very passionate people who love the sport/activity that brings their group together. On actLive , we call these passionate actLive Champions. By lifting and moving these existing active communities on actLive, everyone in the neighborhood can now easily find and join these groups, while actLive Champions get excited as their community grows As we have been in contact with champions, their feedback is that they are organizing themselves via group text or email, resulting in limited reach outside of their immediate contacts and difficulties for people who get together. meet at their events to stay in touch. Finding these activities and connecting with these people should be easy, that’s why we created actLiv e. Think of it as Google for social fitness activities near you.

What drives us: Through talking to many instructors, coaches and organizers, we have learned that the compensation model is backwards. Fitness businesses (e.g. a yoga studio) typically take 75-95% of the revenue generated from a class or session, leaving instructors only 5-25%. People may sign up for the corporate brand first, but they continue for the skills and personality that these instructors bring. We want to put the power back in the hands of the instructors. That’s why actLive allows instructors to set their rate and see 100% of the revenue. It also gives these qualified people a platform to build their brand and access people in their area looking for their services. We are very excited to disrupt the fitness instructor and trainer industry to make it a more accessible and lucrative career.

Launch plan

Asked about their launch plans, Wynveen said, “actLive is launching into SoCal because it’s one of the most physically active and fitness-focused places in the world. actLive estimates that there are over 200 million local sports or physical activities in Los Angeles each year with minimal or no digital footprint. And obviously LA also has perfect weather all year round and that’s where Cody and I see a lot of need.

“Our plan is to establish a footprint in Los Angeles with a focus on signing up instructors, communities, and other regular event organizers,” says Anderson. “Many of these people currently don’t have a viable option to promote their personal brands and grow their businesses. We team up with local organizers aka “actLive champions” and have a roster of 30+ who are eager to start using actLive. By providing a simple platform and helping actLive champions grow their communities, we will be able to attract individual users to the app.” Launch day is July 9 at Lifeguard Tower 41 in Playa Del Rey Beach, including several local brands such as Sweat Yoga who will be hosting a full “actLive day” with a variety of different sports, classes and events made accessible through the app (follow @theactliveapp on IG for launch day details). You can download actLive now for iOS, with a full set of upcoming July events and activity listings.

We also have engagements with a few large organizations interested in using actLive to help manage the events they have been running for years. This will help grow our actLive member base while providing a great testing lab for new features.

About the Founders

Cody Anderson (co-founder) As a strategy consultant for major tech companies, it’s safe to say I’m a problem solver. Working out is my secret sauce and I immediately knew there had to be an easier way to find a +1

Connor Wynveen (co-founder)

I come from a training in systems engineering and software development in the service of the Ministry of Defence. My love for traveling with others directs most of my life, and now I help others find their team.

About Fundraising

actLive wrapped up a friends and family tour in support of their MVP launch in July. Post-launch, they are planning another seed-stage fundraiser to support the launch of actLive in new markets outside of Los Angeles. Discover them on

Media Contact
Company Name: ActLive
E-mail: Send an email
Country: United States

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Richard V. Johnson