What will be the biggest benefits challenge of 2023? 4 frames weigh


In the midst of a mental health crisis and a possible recession, those working in employee benefits are preparing for many challenges ahead. One of the main challenges is uncertainty, said an executive.

“There’s a lot of uncertainty right now with what the economic environment is going to look like, how the mental health crisis is going to play out,” said Cassidy Rouse, senior vice president of growth partnerships and wellbeing. -be companies at Platoonan exercise company.

Rouse made the comments last week during an employee wellness panel at HLTH 2022 conference in Las Vegas. He said that in this time of uncertainty, Peloton’s employer partners will need flexibility.

“They’re going to have to be really adaptable, they’re going to need options,” Rouse said. “They’re going to need partners who can work with them, who are data-driven, who have lots of different types of content, lots of technologies they can deploy, across multiple platforms. You’re going to have to adapt over the next year or 18 months. We’re trying to be a lot more modular, a lot more technology-driven in how we deliver those solutions. »

Sohini Stone, Chief Medical Officer for Global Employee Health at Googleechoed Rouse’s comments.

“The biggest challenge is, in this world of uncertainty described by Cassidy, to make sure that we take this opportunity to learn, to be flexible and to try new things,” Stone said during the panel. “For example, we thought we were done with the pandemic, we didn’t know that we were going to have an economic crisis at the same time, and of course we are learning new ways of working. It’s really important for us to listen to our people and the experiences they have, to use that to learn and evolve how we create that flexibility.

During this time of innovation, employees will need help navigating their benefits. With so many different solutions entering the market when it comes to employee wellness, workers are struggling to figure out the best way to receive care, said Tiffany Miller, chief digital technology officer at Fidelity.

“There are so many great offers that come to the fore of all of this, but it’s getting harder and harder for employees to be able to navigate from seeking care, to getting care, to paying for care” , Miller said. . “We need to start figuring out how to make this network a little more transparent and be able to provide people with the guidance and surface the right information at the right time so they can make better choices for themselves and their families. .”

For Henry Ting, chief health officer of Delta Air Lines, the biggest challenges ahead are cost and innovation.

“As a self-insured employer, at Delta Air Lines we spend more than $1 billion on health, wellness and wellness, and we continue to make that investment,” Ting said. . “Overseeing this budget and overseeing what we spend it on, I really come back to ‘What’s the value? What is the value to our staff, employees, dependents and customers of these expenses? … Which brings me to innovation. We are not looking for incremental innovation. We need disruptive and radical innovation in this space to truly reimagine and transform the digital, technology and browsing space to create a better world for our people.

That said, partnerships are key to bringing about change, Ting added.

“I don’t think there’s a single solution or a single stakeholder that will get us there,” he said.

Photo: VectorInspiration, Getty Images

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Richard V. Johnson